Abstracts

Blowing Up the Suggestion Box

Daniel Foster, New Media Specialist, TechSmith Corporation

Your next, best idea could come from your customers or clients. Unless, of course, you make it such a hassle to give feedback that nobody bothers. This talk will give you some ideas and real world examples of how exploding the suggestion box model leads to deeper and more dangerously interesting conversations with fans and critics.

GM in OverDrive

Terence McKinney, User Experience Manager, General Motors

GM OverDrive, is a collaboration tool for employees, helping GM team members globally to communicate more efficiently and faster. Similar to Facebook and Twitter, but conducted behind the GM firewall. OverDrive is used to brainstorm, gather feedback and to find facts and answers from colleagues in other functions and from around the globe for GM employees, suppliers and contractors. Resistance came from many quarters at first, but active users has grown from a small pilot group to thousands with more than 500 private and public work groups since it launched in January 2011. 2 million connections have been made among those employees using OverDrive. A view into a work in progress... social media working in a global corporate workforce.

Identifying Usability Best Practices for Social Media Work

Kamaria Campbell, Usability Auditor, ForeSee Results

Many organizations want to engage with people on popular social platforms such as Facebook, Twitter, and Google+ as well as integrate content, links, and widgets from these sources into their websites. This talk explores how to evaluate social media integrations on websites such as widgets, custom API integrations, and links for optimal usability. In addition to examining the various types of social media integrations available, this presentation will address the key questions usability practitioners should ask before including social media on the websites they service.

The Adventures of @DMC_Julian": How A Hospital System Uses Social Media To Reach People

Julian Bond, Social Media/Marketing Manager, Detroit Medical Center

Going beyond the usual face-to-face doctor’s office chats and traditional hospital marketing methods, the world of social media (Twitter, Facebook, YouTube, etc) has opened the doors to new ways of communication in the health community. So with more and more people using this new technology, a good number of health/hospital systems have caught on to it and as a result have started to put the "MED" in the social MEDia movement. This talk will explore the various (and often fun) ways that the Detroit Medical Center (DMC) hospital system has used the medium to reach patients, connect medical staff, and help boost employee morale here in Michigan.

Usable Social Media Analytics: Making Sense of Metrics

Constantinos Coursaris, Assistant Professor, Michigan State University

How do you take control of social media and make it work for you? This workshop will cover key strategies, tactics, and metrics to help you create the actionable plan that will work with your social media marketing needs.