MSU UARC is shutting down effective June 30, 2021. We are no longer taking on new projects.


  • Lorraine Chapman
  • Director, Health UX, Macadamian

Lorraine’s been practicing in user experience design for more than 18 years. She is a graduate of Queens University. Lorraine worked in UX design for Nortel and Maskery and Associates before joining Macadamian as a Project Manager in 2006.

In her previous role as Director of Research, and now as Director of Healthcare User Experience, she plays a pivotal role harmonizing end user needs, client expectations, and current technology. Lorraine helps clients identify product opportunities, conduct research and carry out usability analysis of all the components that make up a solution. Her ability to grasp the subtle dynamics of a requirement enables her to provide solid business direction to medical information tool providers, EMR and other companies. Lorraine’s expertize delivering user-centric or driven solutions to health care providers makes her a sought after speaker and presenter to overflow audiences. She is a member of the Healthcare Information and Management Systems Society (HIMMS) Usability Task Force.

The result of Lorraine’s commitment to solving customer problems is a unique ability to harmonize technology with the needs of people who use it. She embodies Macadamian’s commitment to solving big-picture problems for all the stakeholders in our clients’ projects.

  • Bill Hart-Davidson
  • Co-Director, Writing in Digital Environments Research at MATRIX: Digital Humanities and Social Sciences Research Center

Bill Hart-Davidson is an Associate Professor in the Department of Writing, Rhetoric, & American Cultures at MSU. He is co-director of Writing in Digital Environments Research at Matrix, a Digital Humanities and Social Sciences research center at the university. He teaches courses in user experience design and research, and is interim director for a new undergraduate major launched this Fall in Experience Architecture as joint project between the College of Arts & Letters and the College of Engineering. He is also co-founder of Drawbridge, a public/private educational technology company created to commercialize Eli Review, a software service that supports the teaching of writing at all educational levels.

  • Anna Langhorne
  • Assistant Professor, University of Dayton

Anna Langhorne, PhD, JD, is an attorney, professor, and consultant. She has studied Internet behavior since the dot-com bubble of the late 1990’s. After completing doctoral research on how people navigate the WWW, she worked as a usability engineer for an IT consultancy. In 2001, She joined the University of Dayton faculty and has conducted research and consulting in the areas of network-centric communication, virtual technologies, intercultural interfaces, and strategic use of information communication technology (ICT) for information acquisition. Her fascination with technology led to an interest in the legal issues associated with ICT. Now, as an attorney, Anna investigates how ICT is used, its social and organizational impact, and how to secure data and information within the current legal framework.

  • Whitney Quesenbery
  • Co-Director, Center for Civic Design; Independent Researcher, WQusability

Whitney combines a fascination with people and an obsession to communicate clearly with her goal of bringing user research insights to designing products where people matter." She's written three books on the subject - Storytelling for User Experience, Global UX: Design and research in a connected world and A Web for Everyone: Designing Accessible User Experiences - to help practitioners keep users in mind throughout the creative process.

She's also passionate about elections. She and Dana Chisnell co-direct the Center for Civic Design and coordinates the EAC-funded Accessible Voting Technology Initiative. Whitney has conducted research and worked with election officials on usability and design of ballots and other election materials. She is a co-author of two influential Brennan Center reports that show just how much design matters in elections and part of the team that created the Field Guides to Ensuring Voter Intent. Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway, learning about storytelling from some of the masters. Follow her on Twitter: @whitneyq