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World Usability Day 2014

Global Theme: Engagement

Michigan State University's Usability/Accessibility Research and Consulting (UARC) hosted Michigan's 10th annual World Usability Day event on November 13, 2014.

World Usability Day

World Usability Day is the largest gathering of industry professionals, world-class academics, government leaders, and students facilitating the progression of usability, user experience, and user-centered design. Each year, the World Usability Day community holds over 150 events in more than 40 countries. Michigan State University's event draws speakers and attendees from all parts of North America representing industry, government, and academia.

World Usability Day was founded to explore ways to ensure that the services and products important to life are easier to access and simpler to use.


Download PDF of program

Time Description
8:00-8:30 Registration
8:30-8:35 Opening Remarks

Designing and Building the User Experience
Scott Wilthew, Director of Web Development, Jackson National Life Insurance Co.


Mobile Accessibility
Gian Wild, Director, AccessibilityOz

9:40-10:10 Break

Mobile First Government
Jim Taylor, Chief Technology Officer, Oakland County; Kurt Opel, e-Government Consultant, Oakland County; Matt Dempsey, e-Government Consultant, Oakland County


Engaging Mobile Automotive Shoppers
Jodi Bollaert, Customer Experience Strategist, MRM/McCann


Leveraging Human Behavior to Drive Engagement
Erik Wesslen, User Experience Designer, TechSmith

11:55-12:00 Closing Remarks
1:00-3:00 UARC Open House (Kellogg Center, 219 S. Harrison Rd, Room 93)

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