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World Usability Day 2015

Global Theme: Innovation

Michigan State University's Usability/Accessibility Research and Consulting (UARC) hosted Michigan's 13th annual World Usability Day event on November 12, 2015. For the first time in MiWUD history, the lineup features all women presenters, each of whom embodies the spirit of Innovation.

Photo of Emily Bowman speaking Photo of Wietske Van Osch speaking Photo of Megan Schwarz speaking Photo of Liz Potts speaking Photo of Josie Scott speaking Photo of Mack George listening in audience Photo of Audience at WUD Photo of Ian O'Bara listening in audience

World Usability Day

World Usability Day is the largest gathering of industry professionals, world-class academics, government leaders, and students facilitating the progression of usability, user experience, and user-centered design. Each year, the World Usability Day community holds over 150 events in more than 40 countries. Michigan State University's event draws speakers and attendees from all parts of North America representing industry, government, and academia.

World Usability Day was founded to explore ways to ensure that the services and products important to life are easier to access and simpler to use.


Download PDF of Program

Time Description
8:00-8:30 Registration
8:30-8:35 Opening Remarks

"Advancing User-Centeredness, Solving Pain Points, and Driving Innovation: Lessons Learned from Mapping the Customer Experience" (Download)
Emily Mahood Bowman, Senior User Experience Architect, Team Detroit


"Fostering Innovation through Social Media: Knowledge Flows, Business Goals, and Measurement Strategies"
Wietske van Osch, Assistant Professor, Department of Media and Information, College of Communication Arts and Sciences, Michigan State University

9:45-10:15 Break

"Lifelong Learning in UX" (Download)
Megan Schwarz, Interaction Designer and User Experience Strategist, Enlighten


"Usability of Social Media During Times of Disaster" (Download)
Liza Potts; Associate Professor, Department of Writing, Rhetoric, and American Cultures, College of Arts and Letters; Director, Experience Architecture; Director, Writing, Information and Digital Experience; Michigan State University


"Just Enough for Innovation" (Download)
Josie Scott, User Experience Design Research Lead, Synchrony Financial

1:00-3:00 UARC Open House (Kellogg Center, 219 S. Harrison Rd, Room 93)

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