MSU UARC is shutting down effective June 30, 2021. We are no longer taking on new projects.


Emily Mahood Bowman

Senior User Experience Architect, Team Detroit

Emily Bowman wants to live in a world where technology works for us, not against us. As a User Experience Architect, she leverages user-centered design to help global brands like Jaguar Land Rover, Kimberly-Clark, and Intel create useful and usable experiences on cars, phones, tablets, and the web. Lately she's been designing user experiences for Ford Motor Company at Team Detroit, an advertising agency in Dearborn, Michigan. When she's not nose deep in wireframes, Emily leads Ladies That UX Detroit, a professional group aimed to support and advance women in design and technology. Follow her on Twitter @awesomania.

Liza Potts

Associate Professor, Department of Writing, Rhetoric, and American Cultures, College of Arts and Letters; Director, Experience Architecture; Director, Writing, Information and Digital Experience; Michigan State University

During times of disaster, people try to reach out across social media to locate lost loved ones, learn about the event, share information, and try to help each other. Unfortunately, the vast majority of our social media tools are not designed to allow this information to surface and circulate in ways that can help in such desperate times. This presentation will address the usability of these systems and share the findings of over 10 years worth of study.

Megan Schwarz

Interaction Designer and User Experience Strategist, Enlighten

Megan Schwarz is a user experience designer with a passion for understanding user behavior and needs. She has a Master of Science in Information degree in Human-Computer Interaction and an undergraduate degree in Secondary Education, both from the University of Michigan. Megan's background in education has made her passionate about the importance of continuing education in UX and she is excited to share her research and experiences.

Josie Scott

User Experience Design Research Lead, Synchrony Financial

Josie Scott is a User Experience Design Research Lead at Synchrony Financial in Van Buren Twp., Michigan. She specializes in user experience research: facilitating "ah-hah!" moments in research and synthesizing insight into design solutions. She has helped to create customer engagement in software, mobile and other digital products for Fortune 500 companies in the financial, software, energy and automotive industries. Before her career in user experience, she administered elections for nearly 15 years as an official for the State of Michigan, Bureau of Elections. She continues to promote better user experience, accessibility and plain language in voting and government. She served along with Dr. Sarah Swierenga as a member of the Center for Civic Design's Voting and Usability Project team; the team created the Local Election Official's Ballot Testing Kit. Her master's degree in Information Management and Communication from Walsh College complements her bachelor's degree in Journalism from Michigan State University.

Wietske van Osch

Assistant Professor, Department of Media and Information, College of Communication Arts and Sciences, Michigan State University

Dr. Wietske van Osch is an Assistant Professor in Media and Information at Michigan State University and a visiting professor in Information Systems at the IESEG School of Management (France). She studies enterprise social media (ESM) and online communities for collaboration, knowledge sharing, boundary-spanning, and innovation with a focus on the design of generative systems and communities, both inside and outside organizations. Current research projects involve extensive industry collaborations with companies including Steelcase and Leo Burnett. Her work on ESM has been funded by the National Science Foundation (