MSU UARC is shutting down effective June 30, 2021. We are no longer taking on new projects.


George Hope Chidziwisano

Graduate Research Assistant, MSU Department of Media and Information

George Hope Chidziwisano is a first year Human Computer Interaction Master's student at Michigan State University. Originally from Malawi, South Eastern Africa, Hope has been living in Blantyre, Malawi ever since he was born until January 2016 when he started his graduate studies in Michigan State University's Department of Media and Information, College of Comm. Arts and Sciences. Hope did his undergraduate studies in Computer Science at the University of Malawi, Chancellor College. Through Chancellor College's e-Communications Research Group Lab, Hope participated in various research projects. Hope has graduate assistantship through Dr. Susan Wyche's research project to do research on information and communication technology related issues in Kenya. Recently, this March 2016, Hope has been among the three best smart student developers in Malawi's Smart Challenge Competition sponsored by Facebook, Google and IBM. His team of three members has won $30000 Facebook developer tools package, hosting space on Facebook's and s6 Samsung phones for each member of his team. After graduation, Hope wants to use the skills attained to advance research activities of developing countries by establishing information and communication technology for development research projects that improves living conditions in developing countries.

Darren Hood

User Experience Manager, Bosch (Detroit)

Darren has 20 years of experience in human-computer interaction, with the last 14+ years focusing on UX and CX. He currently serves as a Manager of User Experience and UX Champion for Bosch’s Automotive Aftermarket division in the U.S. and also supports various UX initiatives in EMEA and Asia-Pacific. Darren also serves as an adjunct professor for Kent State University’s UX Design Master''s program and teaches UX seminars and workshops for Grand Circus in Detroit. He holds a M.S. from Syracuse in Information Management, a M.S. in User Experience Design from Kent State, and a grad certificate in Educational Technology from Michigan State. He''s pursuing a Ph.D. in Educational Technology and Design.

Keith Instone

Experience Architect in Residence, Michigan State University

Keith Instone is a user experience consultant, focusing on strategic projects to facilitate organizational change. He also serves as the Experience Architect in Residence for the Experience Architecture program at MSU. He helps plan the curriculum, teach classes, mentor faculty, advise students, and connect with industry. He is a 25-year veteran of the UX field, including being part of the first World Usability Day team, working for IBM for a decade, and helping pioneer the information architecture profession.

Ian O'Bara

Graduate Research Assistant, MSU UARC

Ian O'Bara is a user experience graduate research assistant with Usability/Accessibility Research and Consulting. He performs user experience evaluations and accessibility compliance audits for MSU and external clients. His areas of expertise include mobile and website user interface design, user experience evaluation with individuals with disabilities, serious/educational game design, and accessible web design using Web Content Accessibility Guidelines (WCAG) 2.0. Ian holds a B.A. in Professional Communication from Wheeling Jesuit University and is currently is a master's student in the College of Communication Arts and Sciences, Department of Media and Information at MSU, with a Human-Computer Interaction concentration. Ian also holds a Graduate Certificate in Serious Game Design from MSU.


Sylvia Pellicore

Web Accessibility Advisor, Blue Cross and Blue Shield of North Carolina

Sylvia Pellicore is the Web Accessibility Advisor for BCBSNC, making sure their sites and tools work for users of all ability levels. Sylvia also co-leads the Raleigh/Durham chapter of Girl Develop It, a nonprofit that helps women get involved in technology. When she is not planning events for Girl Develop It, she likes to run, rock climb, and knit increasingly elaborate scarves.

Carol Righi

Principal, UX Research (St. Louis)

Carol Righi has been a practitioner of User Experience Research and User-Centered Design for 25 years. She is widely considered a UX thought leader, is published extensively, and has presented at numerous professional meetings worldwide. She is co-author of User-Centered Design Stories and User-Centered Design: An Integrated Approach.